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About ETF Investment Themes:

Investors don't always think about investing opportunities the same way that ETF sponsors describe them.

Wall Street uses complex terms and acronyms like Market Cap, EAFE, sector rotation and tracking error to describe ETFs.

Rather than take a technical approach, investors look for investing opportunities along themes - Alternative Energy, Dividend Yield, Goal-Based and India for example.

As a result, investors struggle to match their investing strategies with the products offered by investment companies.

To address this need, ETF MarketPro has organized the universe of ETFs across investing themes.

Several themes are available now in the Theme Guide and many more are in development.

If you have an ETF investment theme idea, please send it to ETF MarketPro via the Feedback button.



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